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UrbanYou gets $1 million investment to quality control the gig economy

On-demand cleaning and tradie platform UrbanYou has secured $1 million in funding in a whirlwind two-week process. Founders Noga Edelstein and Elke Keeley are using the cash to roll out the Sydney-based start-up nationally after recently launching in Melbourne. The former lawyer and marketing executive came up with the idea for UrbanYou when working together at Yahoo.